The campaign performance is judged by the highest performing ad set. Other ad sets as well as the overall cost of the campaign is not counted & is not a fair way to judge the performance. This is because, lot of ads sets are created for testing purposes. As a result, even the bad ones add to the overall cost.
Modified on: Sat, 14 Nov, 2015 at 12:21 PM
Did you find it helpful?Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.