The campaign performance is judged by the highest performing ad set. Other ad sets as well as the overall cost of the campaign is not counted & is not a fair way to judge the performance. This is because, lot of ads sets are created for testing purposes. As a result, even the bad ones add to the overall cost.
How to judge the performance of a campaign? Print
Modified on: Sat, 14 Nov, 2015 at 12:21 PM
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